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Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Concept research on cheaper peas

The branded sector of the frozen peas market is contractingdue to growth in the private label and cheap home freezerpack sectors. Birds Eye is, therefore, proposing to testmarket a 3-tier price/quality structure, with a new productcoming in to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Concept research on cheaper peas. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/concept-research-on-cheaper-peas


Research reports

Qualitative research into chicken casserole sauces

Smedley-H.P. Ltd. is currently progressing thedevelopment of a sauce to be used in the cooking ofChicken Casseroles. This has been developed in theUSA, and results of consumer research conducted therehave been quite favorable. These results may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie


Research reports

Silk Cut house development

Consideration is being given to the launch of aSub B Silk Cut to counter the competition from EmbassyExtra Mild and possible movement from B Tipped intoSub B.Two alternative packs have been proposed based on theexisting Silk Cut designs - one orange...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 10, 1974
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Citation

, C. (1974a, April 10). Silk Cut house development. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/silk-cut-house-development


Research reports

Qualitative research on the development of a new Du Maurier brand

A further consideration is being given to the developmentof a Super C brand making use of the Du Mauriername and targeted mainly at women. Some previousresearch on the associations with Du Maurier wascarried out by CRAM. Researchwas required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1974
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Citation

, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand